"Metaphors are mind- funnels. That is to say, metaphors limit, filter, obscure, or even alter the informational inputs we receive from the world around us. We therefore understand our environ- ment differently depending on the metaphors we use. This matters profoundly because the way we understand our environment affects the way we behave."
http://www.thedanward.com/resources/mindfunnels.pdf
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"But changing a metaphor is difficult, and anyone who tries to use a metaphor that differs from the prevailing cultural metaphor is unlikely to get a positive result right away. After acknowledging the difficulty inherent in changing metaphors, Lakoff and Johnson point out that “people in power get to impose their metaphors.”"