“Even the detractors of American business tend to agree that companies are very good at sucking up profit opportunities, but here was a basic “technology” publicly available to everyone a decade a a half earlier, and it still took the most expensive consulting firm on the planet to help the largest retailers on the planet apply the basic principles that a ignorant 30-year old consultant could figure out over a weekend.”
https://marketingbs.substack.com/p/change-takes-a-long-time