"The Limiting Beliefs:
1. If improvement is easy, something is wrong.
2. Change must be hard. The only time "big changes" are possible is when there are big changes. It has to be hard."
https://cutlefish.substack.com/p/tbm-263-i-aspire-to-regret-how-we?utm_source=pocket_saves
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Work-As-Imagined is always more effective, elegant, and persuasive than the messy reality of Work-As-Done (https://humanisticsystems.com/2016/12/05/the-varieties-of-human-work).
It's like those breakfast pancake commercials that show extra thick maple syrup...which is thick because it's motor oil.