Confidence is not competence. Amplitude is not ability.
"Here's the problem, however. Instead of figuring out how to tap into the incredible potential of the Maria's, companies:
* Hear the loud voices in the room, with strong opinions about what is broken. You are missing out on a whole source of information about how to fix the problem."
https://cutlefish.substack.com/p/tbm-271-the-biggest-untapped-opportunity