I agree with the general sentiment of this article. I also think that our use of Lakoff-conceptual metaphors and representations not being reflections of an external ontology but a communal negotiation is going to be challenging for conversational interfaces.
We agree that these representations are "equivalent" in some meaningful way.
"One thing I slipped into the conversation above is that the text and the map are simply different views of the same thing."
https://swardley.medium.com/ai-and-the-new-theocracies-9b573eb9ab1b