"Investors are wondering when Adobe will see a boost from its innovations in generative artificial intelligence…AI monetization has been slower than what investors want, he [Brent Thill] said.“ (https://www.investors.com/news/technology/adobe-stock-adbe-weak-forecast-ai-software/)
AFAIU it’s been less than 3 years since GenAI broke through, during a pandemic no less, and a company that is 40+ years old is focusing on usage rather than monetization.
The true singularity is when the Gartner Hype Cycle collapses to a single instant in time.