"Well, in my experience, I have found that most people tend to confuse activity with outcomes — and it is a breathtakingly expensive mistake.”
https://om.co/gigaom/outcomes-vs-activity/
"Well, in my experience, I have found that most people tend to confuse activity with outcomes — and it is a breathtakingly expensive mistake.”
https://om.co/gigaom/outcomes-vs-activity/